Trademark insights and updates

Selected articles, videos and external resources on trademark protection and filing.

Practical guides

What a filing basis changes

A filing basis connects an application to the applicant’s circumstances. In the United States, use, intent to use, and certain foreign rights can lead to different evidence and later steps.

Why goods and services need care

Trademark protection is tied to the goods and services listed in the application. Clear descriptions and deliberate class choices help define the intended scope.

What happens after filing

The relevant office examines the application. Questions, objections, publication, opposition and registration-stage requirements vary by jurisdiction and are addressed as they arise.

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Guides

Madrid international application vs filing directly in each country

A Madrid application is one international application filed through WIPO, based on an application or registration in your home office.
For five years from the international registration date, it depends on the home mark. If the home mark is refused or cancelled in that period (often called central attack), the international registration is reduced to the same extent.
Madrid fees are paid to WIPO, with designation fees for each chosen country. Filing directly uses a local agent in each country and that office's own fees.
Either way, each designated or local office examines the mark under its own law and may raise objections that need a local response.
Which route suits you depends on your countries, your home filing and your goods or services. We can discuss this in consultation.

What we need from you to file

The mark: the exact wording, or a clear image file for a logo.
Applicant details: the full legal name and address of the person or company that will own the mark.
Goods or services: a description of what the mark is or will be used for, which we help map to classes.
Evidence of use where required: for example, a US application based on current use needs a specimen showing the mark in use.
Power of attorney or similar documents, where the country requires them.